GATBRO “Protect Your Home” Campaign – A Step Towards a Malaria-Free Zambia
On December 11, 2024, CSR Network Zambia had the privilege of attending the launch of the “Protect Your Home” campaign by GATBRO International Limited, endorsed by the End Malaria Council and the Ministry of Health. This campaign, inaugurated by the Lusaka Province Permanent Secretary, Mr. Robert Kamalata, represents a significant stride towards combating malaria, one of Zambia’s most pressing public health challenges.
In his keynote speech, Mr. Kamalata recounted a personal experience of being protected from mosquitoes by GATBRO products during a trip to Mwamfushi in Kafue National Park. His heartfelt gratitude underscores the practical impact and critical need for effective malaria prevention tools.
The “Protect Your Home” campaign, spearheaded by GATBRO International Zambia in partnership with Tiger Brands, operates under the mantra: zero mosquitoes, zero malaria. Imran, the Sales & Marketing Director of GATBRO International Zambia, emphasized that the fight against malaria is not just a local issue but a national priority. By empowering communities across Lusaka Province and beyond, the campaign aims to create a malaria-free Zambia.
With endorsements from the Ministry of Health and the End Malaria Council, the campaign is set to roll out extensive awareness programs. These initiatives will reach clinics and rural communities, where the need for affordable malaria prevention tools is most acute. In her remarks, Magalie Ngomba, the Marketing and PR Manager of GATBRO International Zambia, highlighted that the campaign will target 160 clinics, focusing on empowering mothers to protect their families. By donating treated mosquito nets and Doom coils, GATBRO ensures that even the most vulnerable communities have access to essential prevention tools.
The real impact of the “Protect Your Home” campaign lies in its ability to save lives and improve community health. Malaria remains a significant threat, particularly in rural and high-density areas where access to preventive measures is limited. The campaign’s commitment to providing treated mosquito nets and Doom coils directly addresses this gap, offering practical solutions that families can rely on.
Beyond the distribution of prevention tools, the campaign also focuses on education. Awareness campaigns will help communities understand the importance of using mosquito nets and coils, how to effectively prevent mosquito breeding, and recognize the symptoms of malaria for early treatment. This holistic approach ensures that communities are not only equipped with tools but also with knowledge.
As World Malaria Day approaches, the “Protect Your Home” campaign serves as a call to action for all Zambians. It is a reminder that fighting malaria requires collective effort and sustained commitment. The campaign’s collaborative approach, involving government bodies, international partners, and local influencers like Esther Chungu and Michy, underscores the power of unity in tackling public health challenges.
The launch of the “Protect Your Home” campaign marks a significant milestone in Zambia’s fight against malaria. By focusing on practical, community-driven solutions and promoting collaboration across sectors, GATBRO International Limited and its partners are setting a powerful example of CSR in action. This campaign not only aims to reduce malaria incidence but also to empower communities with the tools and knowledge needed for lasting health improvements. As we continue to support and document such impactful initiatives, CSR Network Zambia remains committed to highlighting the transformative power of CSR in driving socio-economic development.
