CSRNZ Media

GATBRO “Protect Your Home” Campaign – A Step Towards a Malaria-Free Zambia

in CSR / News / Projects by CSRNZ Media December 19, 2024 0 comments

On December 11, 2024, CSR Network Zambia had the privilege of attending the launch of the “Protect Your Home” campaign by GATBRO International Limited, endorsed by the End Malaria Council and the Ministry of Health. This campaign, inaugurated by the Lusaka Province Permanent Secretary, Mr. Robert Kamalata, represents a significant stride towards combating malaria, one of Zambia’s most pressing public health challenges.

In his keynote speech, Mr. Kamalata recounted a personal experience of being protected from mosquitoes by GATBRO products during a trip to Mwamfushi in Kafue National Park. His heartfelt gratitude underscores the practical impact and critical need for effective malaria prevention tools.

The “Protect Your Home” campaign, spearheaded by GATBRO International Zambia in partnership with Tiger Brands, operates under the mantra: zero mosquitoes, zero malaria. Imran, the Sales & Marketing Director of GATBRO International Zambia, emphasized that the fight against malaria is not just a local issue but a national priority. By empowering communities across Lusaka Province and beyond, the campaign aims to create a malaria-free Zambia.

With endorsements from the Ministry of Health and the End Malaria Council, the campaign is set to roll out extensive awareness programs. These initiatives will reach clinics and rural communities, where the need for affordable malaria prevention tools is most acute. In her remarks, Magalie Ngomba, the Marketing and PR Manager of GATBRO International Zambia, highlighted that the campaign will target 160 clinics, focusing on empowering mothers to protect their families. By donating treated mosquito nets and Doom coils, GATBRO ensures that even the most vulnerable communities have access to essential prevention tools.

The real impact of the “Protect Your Home” campaign lies in its ability to save lives and improve community health. Malaria remains a significant threat, particularly in rural and high-density areas where access to preventive measures is limited. The campaign’s commitment to providing treated mosquito nets and Doom coils directly addresses this gap, offering practical solutions that families can rely on.

Beyond the distribution of prevention tools, the campaign also focuses on education. Awareness campaigns will help communities understand the importance of using mosquito nets and coils, how to effectively prevent mosquito breeding, and recognize the symptoms of malaria for early treatment. This holistic approach ensures that communities are not only equipped with tools but also with knowledge.

As World Malaria Day approaches, the “Protect Your Home” campaign serves as a call to action for all Zambians. It is a reminder that fighting malaria requires collective effort and sustained commitment. The campaign’s collaborative approach, involving government bodies, international partners, and local influencers like Esther Chungu and Michy, underscores the power of unity in tackling public health challenges.

The launch of the “Protect Your Home” campaign marks a significant milestone in Zambia’s fight against malaria. By focusing on practical, community-driven solutions and promoting collaboration across sectors, GATBRO International Limited and its partners are setting a powerful example of CSR in action. This campaign not only aims to reduce malaria incidence but also to empower communities with the tools and knowledge needed for lasting health improvements. As we continue to support and document such impactful initiatives, CSR Network Zambia remains committed to highlighting the transformative power of CSR in driving socio-economic development.

Chilanga Cement Zambia@60 Tree Planting Project – Celebrating Independence, Building Sustainability, and Empowering the Future.

in CSR / Impact / Projects by CSRNZ Media October 23, 2024 0 comments

As Zambia commemorates its 60th Independence Anniversary, Chilanga Cement, in collaboration with CSR Network Zambia, embarked on an impactful initiative to leave a lasting legacy through the Zambia@60 Tree Planting Project. This project, which saw the planting of 600 grafted fruit trees across schools in Lusaka and Ndola, goes beyond mere celebration, as it aims to promote sustainability, educate young minds and honor Zambia’s rich history.

The project saw two significant launch events – Ndola (October 11, 2024) where 300 trees were planted at five beneficiary schools—Masala Secondary School, Itawa Combined School, Ndeke Caritas, Ndeke Combined School, and Dzikomo School. These schools have committed to nurturing the orchards, with students adopting a plant and taking on direct responsibility for the trees. In Lusaka (October 17, 2024) another 300 trees were planted at Mwembeshi Secondary School, creating a similar opportunity for students to learn about environmental stewardship and sustainability through hands-on care of the orchard.

During the Ndola event, Mr. Xu Maosheng, speaking on behalf of Chilanga Cement, emphasized that the trees represent “seeds of knowledge, hope and environmental responsibility” that students will carry forward as part of their commitment to a greener future. His message resonated with the students, encouraging them to care for the trees and play an active role in building a sustainable Zambia.

In Lusaka, Mr. Chai Jianping, CEO of Chilanga Cement, reiterated the company’s long-term commitment to education and environmental stewardship, emphasizing that these trees will stand as reminders of Zambia’s 60th Independence Anniversary for years to come. He praised the partnership between CSR Network Zambia and the schools involved in this initiative, highlighting that the efforts to empower students and build sustainability are key to Zambia’s future success.

The event also had strong support from local leadership. Mr. Sipho Hlazo, the Area Member of Parliament for Chilanga, delivered remarks in Lusaka, emphasizing the critical importance of tree planting for the environment. He shared that, through his involvement, over 2000 trees have been planted at various schools and churches within the district, demonstrating his personal commitment to the cause. His involvement underlined the importance of such projects, not just for environmental sustainability, but for the future wellbeing of the community.

Ms. Chipo, the Mwembeshi Ward Councillor, was also in attendance, supporting the initiative. Her presence reinforced the significance of grassroots involvement in ensuring the success of environmental projects at the community level.

In both Ndola and Lusaka, students and teachers embraced the project with enthusiasm. At Itawa Combined School in Ndola, learners adopted individual trees to care for, while at Ndeke Caritas, an entire class committed to tending the orchard together. This learner-centric approach ensures that the next generation understands their role in environmental stewardship, creating a long-term sense of responsibility.

Lee Muzala, Executive Director of CSR Network Zambia, underscored that the Zambia@60 Tree Planting Project is about more than just planting trees—it’s about instilling hope, responsibility, and environmental awareness in learners. He highlighted the importance of engaging young people in such initiatives, as their involvement is crucial to ensuring long-term success. Muzala also issued a call to action for Zambians to make tree planting a regular practice, envisioning a future where each citizen plants at least one tree annually.

This project is not only about planting trees but also about encouraging students to think creatively about the sustainable use of resources. In Lusaka, Mr. Mateke, representing the Ministry of Education, discussed the potential for the trees to provide entrepreneurial opportunities. He proposed value-addition initiatives, such as transforming the avocados from the planted trees into products like oil and soap, offering students an exciting way to combine environmental conservation with entrepreneurial skills.

As Zambia looks toward the future, the Zambia@60 Tree Planting Project will remain a living symbol of what is possible when communities, businesses and governments come together to create a greener, healthier and more sustainable nation. The trees planted today are not only for the present but will serve future generations, reminding us all of the importance of environmental stewardship. Through continued collaboration and innovation, Zambia’s next 60 years of independence can be defined by sustainability, growth and progress.

Let this project serve as a reminder: planting a tree today means growing a legacy for tomorrow. More organizations are encouraged to step forward and contribute to a greener Zambia, ensuring a lasting impact for future generations.

Waste No Waste!

in Impact / News by CSRNZ Media September 21, 2024 0 comments

[21/09/2024] Today, as I stood along Cairo Road in Lusaka right in front of Protea Hotel, witnessing the launch of color-separated trash bins, I couldn’t help but reflect on the transformative potential of such a simple act. Organized by the Italian Embassy and supported by partners like Dangote Cement, Protea Hotel, Ciela Resort, and many others, this initiative is more than just a neat display of colorful bins. It’s a wake-up call for Zambians, a reminder that the waste we often ignore can become something valuable, if only we care to separate it. Graced by His Excellency, the Italian Ambassador to Zambia, Mr. Enrico de Agostini, and Her Worship, the Mayor of Lusaka, Ms. Chilando Chitangala, this event was more than ceremonial. It sparked a much-needed conversation about how we handle waste at household, business, and school levels.

Ambassador de Agostini, with his popular phrase, “Waste No Waste, Trash is Treasure” challenged us to think about the opportunities we’re missing by failing to separate our waste. His words ring especially true in our local context. Zambia, like many countries, grapples with waste management issues. Mountains of trash grow in our streets and dump sites, while opportunities for recycling and repurposing are buried underneath. Yet, if we collectively adopted the habit of waste separation, the pathway to recycling, reuse, repurposing, and even energy production becomes clear.

Untapped Potential

In Zambia, the sight of improperly disposed waste is common. From household garbage casually tossed into mixed bins to businesses disposing of potentially valuable waste without thought, the idea of “waste separation” remains foreign to many. Yet, if we could embed this practice into the fabric of our daily lives, the rewards would be tremendous.

Imagine a society where every household separates their organic waste from plastics, paper, and metals. Organic waste could be composted and used for farming, especially in rural areas where agriculture plays a huge role in livelihoods. Plastics and metals could be collected by recycling businesses, creating jobs and reducing pollution. Paper waste could be repurposed into new products, sparking a circular economy where nothing goes to waste.

The bins launched along Cairo Road, managed by the Lusaka Integrated Solid Waste Management Company Limited (LISWMC), represent an opportunity for us to kickstart this revolution. However, it won’t succeed unless we as citizens play our part.

Changing the Mindset

The real challenge lies not in placing the bins but in changing the mindset. At the household level, many Zambians still see waste as a nuisance to be gotten rid of, rather than a resource. Education is key. We need to teach people that by separating their waste, they are contributing to something bigger—cleaner cities, new jobs, and even energy. Households can turn organic waste into compost, paper into reusable products, and plastics into recyclable materials. What was once an afterthought could turn into a daily practice.

For businesses, waste separation should become part of their corporate responsibility. Companies that embrace this practice can create new business opportunities while contributing to environmental sustainability. The partnership between the Italian Embassy and major organizations like Dangote Cement and Ciela Resort shows how business can lead in this space. Companies should actively engage in educating employees and customers about the benefits of separating waste, establishing systems within their operations to manage and recycle it efficiently.

Schools are perhaps the most important battleground in the fight for mindset change. Children are natural champions of new ideas. If schools adopt waste separation as a fundamental practice—providing bins for paper, plastics, and organic waste—students will take these habits home. Imagine a generation that grows up viewing waste not as trash but as treasure.

Creating Opportunities

The beauty of waste separation is that it doesn’t just solve environmental problems—it creates new opportunities. Recycling businesses can flourish, turning plastics into reusable materials and metals into products for the construction or art industries. Compost from organic waste can boost agricultural productivity, reducing our reliance on chemical fertilizers. Furthermore, energy production from waste is a largely untapped area in Zambia, and separating waste at the source can make this a viable business opportunity.

Supporting the growth of these industries means more jobs and a stronger economy. Small businesses can sprout from waste collection services, recycling centers, and composting facilities. More importantly, the practice of waste separation creates a circular economy where resources are reused, and nothing is wasted. As we saw today, numerous businesses are already supporting the push towards waste management. If the momentum continues, Zambia could become a regional leader in sustainable waste practices.

The Way Forward

The Italian Ambassador’s message was clear—waste separation makes recycling and repurposing much easier. But for it to work, everyone must play their part. We need to raise awareness at all levels of society, encouraging a shift in mindset that views waste not as a problem but as an opportunity. The businesses that supported today’s event—Dangote Cement, Protea Hotel, Ciela Resort, and many others—have set an example. Now, it’s up to the rest of us to follow suit.

As a sustainability and impact advocate, I left today’s event hopeful. Hopeful that the initiative we witnessed will be the beginning of a movement where Zambians everywhere take pride in separating waste, knowing they are contributing to a cleaner, more prosperous future. If we succeed in changing this mindset, we won’t just be planting trees or placing bins—we will be planting seeds of progress and turning trash into treasure for generations to come.

Let’s not waste the opportunity.

Corporate Collaboration for a Greener Future – Varun Beverages Zambia Donates 250 Trees to Mabiza Resources Limited for Nansenga School Orchard Project.

in CSR / Partnerships / Projects by CSRNZ Media August 21, 2024August 21, 2024 0 comments

On 20th August 2024, CSR Network Zambia witnessed a remarkable act of corporate collaboration at the Mabiza Resources Limited mine site, where Varun Beverages Zambia generously donated and delivered 250 trees. This contribution forms a critical part of an ambitious project aimed at planting an orchard of fruit trees at Nansenga School in Chikankata district. This initiative marks the beginning of the 2nd edition of Mabiza Resources Limited’s Mabiza EcoFun Day, which kicks off with an eco-project within the Munali Nickel Mine catchment area and culminates in a day of celebration, fun, networking and awareness.

The Mabiza EcoFun Day, scheduled for 24th August 2024, will be graced by Hon. Rodney Sikumba, the Minister of Tourism, as the Guest of Honor. The event is set to bring together CSR Network members, interested corporates, civil society organizations, community leaders, government representatives, and local residents. It will feature a variety of ecotourism activities, exhibitions, networking opportunities, and fun games, all centered on the vital theme of environmental conservation.

Upon arrival at the mine site, the team from Varun Beverages Zambia, led by Communications and ESG Manager, Ms. Sylvia Shalimba, was accompanied by the Executive Director of CSR Network Zambia and warmly welcomed by Mabiza Resources Limited’s SHEQ and Governance Manager, Mr. Lloyd Moomba. In a gesture of gratitude, Mr. Moomba expressed his appreciation for Varun Beverages’ donation, highlighting that this partnership symbolizes the start of a significant and enduring collaboration between the two companies.

The team was then introduced to Mr. Michael Musonda, the General Manager of Mabiza Resources Limited, and Mr. Francisco Russo Bello, the CEO of Consolidated Nickel Mines (CNM), the holding company for Mabiza Resources Limited. The General Manager’s enthusiasm was evident as he shared how excited the Mabiza team is to receive a donation of trees from Varun, contributing to the tree-planting project. He further emphasized the importance of such initiatives in promoting sustainability and community well-being.

This tree-planting initiative is not just about growing trees—it’s about growing partnerships that promote sustainability and community development. CSR Network Zambia, as a facilitator of such collaborations, plays a crucial role in bringing together corporates to address community challenges collectively. By uniting their resources, expertise, and shared commitment to environmental stewardship, companies like Varun Beverages and Mabiza Resources Limited are making a tangible difference in the lives of the communities they operate in.

These partnerships underscore a powerful truth: when businesses join forces with a shared vision, they can drive impactful change that benefits not just the environment but also the communities that rely on it. The tree-planting project at Nansenga School is a testament to what can be achieved when companies commit to a common goal—building a sustainable future for all.

As the countdown to the Mabiza EcoFun Day continues, the collaboration between Varun Beverages, Mabiza Resources Limited, and other partners serves as an inspiring example of how corporate responsibility can lead to meaningful, lasting change. With CSR Network Zambia at the helm, these partnerships will continue to grow, addressing pressing community challenges with a unified purpose—protecting and conserving our environment for generations to come.

Enhancing Impact: A Successful Training Workshop at Trident Foundation Ltd.

in Workshop by CSRNZ Media June 24, 2024June 24, 2024 0 comments

From June 19th to 21st, 2024, CSR Network Zambia conducted a comprehensive training program for Trident Foundation Limited, the Corporate Social Investment (CSI) vehicle for FQML Trident. Held at the Wellness Centre in Kalumbila, the training aimed to strengthen the foundation’s commitment to sustainable development and community engagement by enhancing the capacity of its staff.

Throughout the three-day workshop, participants engaged in interactive sessions, group discussions, and practical exercises designed to translate theory into practice. The dynamic and engaging training environment fostered a deep understanding of CSR’s strategic importance and its potential for driving positive change. The training also aimed to improve both internal and external communication skills related to CSR activities and stakeholder engagement. Effective communication is essential for the successful dissemination of CSR efforts and for building a positive organizational image. Understanding the local cultural context was emphasized to ensure that communication strategies are appropriate and effective.

By the end of the training, the Trident Foundation staff were not only better equipped to handle their CSR responsibilities but also inspired to implement innovative solutions that align with sustainable development goals. This training marks a significant step forward in Trident Foundation’s mission to create a lasting impact on the communities they serve.

CSR Network Zambia is proud to have facilitated this important training and looks forward to continuing to support Trident Foundation Limited and all CSR Network members, in their journey towards achieving excellence in corporate social responsibility.

Exploring Media and Corporate Social Responsibility: Insights from the “Role of Media in CSR” Workshop

in Featured / Workshop by CSRNZ Media May 15, 2024 0 comments

In a dynamic and thought-provoking event held on May 10, 2024, media professionals and CSR practitioners gathered at The Urban Hotel in Lusaka for a workshop titled “Role of Media in CSR.” Sponsored by JTI Leaf Zambia and supported by Liquid Intelligent Technologies and Umoyo Natural Health, the event delved deep into the theme of “Shaping Narratives, Building Impact: Building Effective Collaboration Between Corporates and the Media in CSR.”

The workshop proved to be a resounding success, drawing a diverse and engaged audience eager to explore the intersection of media and corporate social responsibility (CSR). Throughout the day, participants had the opportunity to delve into the perspectives, priorities and coverage of CSR and sustainable development issues by the media.

The agenda was packed with insightful sessions and interactive discussions, providing a platform for attendees to gain valuable insights into how CSR initiatives are portrayed to the public and the challenges faced by both the media sector and corporates in effectively communicating their impact.

The workshop kicked off with a session on “Media and CSR Impact,” emphasizing the significance of CSR in today’s society and the pivotal role media plays in shaping public perception. This was followed by a keynote presentation titled “Beyond Headlines – Crafting Compelling Narratives for Sustainable Impact,” which provided attendees with valuable strategies for effectively communicating CSR initiatives to diverse audiences. Attendees were also given insight by the workshop sponsors, JTI Leaf Zambia, on “How JTI Invests in Communities they operate in,” outlining the company’s commitment to sustainability and its impact on local communities.

The workshop concluded with a summary of key takeaways and next steps, leaving participants inspired and motivated to drive positive change in their respective fields. Opportunities for collaboration were identified, and stakeholders were encouraged to work more cohesively towards Zambia’s socio-economic development goals.

Overall, the “Role of Media in CSR” workshop provided a valuable platform for media professionals and CSR advocates to come together, exchange ideas, and explore innovative solutions to pressing societal challenges. As we look towards the future, it is clear that effective collaboration between corporates and the media will play a crucial role in shaping narratives and building impactful CSR initiatives.

Stay tuned for more updates and future events as we continue our journey towards a more sustainable and inclusive future.

A Brighter Tomorrow: Grizzly Mining’s Investment in Education

in Community Development / CSR / Impact by CSRNZ Media March 27, 2024 0 comments

Amidst a vibrant atmosphere filled with cultural performances and heartfelt expressions of gratitude, Lumpuma Day Secondary School in Chief Lumpuma’s chiefdom, Lufwanyama district, stood as a beacon of hope and promise on the 25th of March 2024. This colorful occasion marked the official handover of a newly constructed secondary school by Grizzly Mining Limited, a momentous event witnessed by esteemed guests, community leaders, educators, parents and eager learners.

Grizzly Mining’s unwavering commitment to corporate social responsibility (CSR) was exemplified through the construction of this educational infrastructure, comprising a fully furnished 1-by-4 classroom block, modern computer facilities, an ablution block, and provision of clean drinking water through a solar-powered borehole feeding into the school water reticulation system. Through its CSR initiatives, the company has been helping build classroom blocks in other schools within Lufwanyama, in the hope of increasing learning space and improving the quality of education. Of note also is the aspect of children that cover long distances of between 5 to 10 Km to get to the nearest school.

During the opening stages of the handover ceremony, a poignant moment unfolded as a group of learners from the school stepped forward to share a heartfelt poem titled “For us to learn…” Their words resonated deeply with the audience, articulating the fundamental necessities they require for a conducive learning environment. “For us to learn, we need classrooms, desks, safe drinking water, we need toilets…” they recited. Their poignant verses underscored the transformative power of education and highlighted the aspirations of the youth to realize their full potential. As learners from nearby schools also showcased their talents through cultural dances and songs, the air was filled with optimism and the promise of a brighter future.

A representative from the office of the Area Member of Parliament commended Grizzly Mining for the work done, emphasizing the importance of school infrastructure in motivating learners, increasing enrollments and contributing to the provision of quality education. He assured the gathering that the MP is fully committed to seeing more of such developments in Lufwanyama, as a way of driving educational progress.

“The school represents more than just bricks and mortar; it symbolizes opportunity, empowerment and the promise of a brighter future,” stated Lee Muzala, Executive Director of CSR Network Zambia, emphasizing the profound impact of investing in education. “As we celebrate this milestone today, let us reaffirm our collective commitment to supporting initiatives that drive positive change and contribute towards sustainable development.”

Government representatives echoed this sentiment, highlighting the vital role of education in shaping the nation’s future and commending Grizzly Mining for its partnership in providing essential infrastructure. With increased learning space, there is optimism that Lumpuma Day Secondary School will nurture future leaders and contribute to the nation’s development.

Grizzly Mining reiterated its dedication to the community’s well-being, pledging to continue supporting educational initiatives and infrastructure development. Mr. Davy Phiri, the Group CSR Manager, reiterated, “Today, as we officially hand over this secondary school, let it be known that our commitment does not end here.” He outlined plans for future projects aimed at improving access to education and enhancing the quality of life for community members. The Lumpuma Day Secondary School project value is K6,500,000, underscoring Grizzly Mining’s substantial investment in the betterment of Chief Lumpuma’s chiefdom and beyond.

Acknowledging the collaborative effort between Grizzly Mining and the local community, the Guest of Honor, Mr. Justin Mwalikwa, emphasized the importance of partnerships in national development and pledged government support for similar initiatives. “Partnership is very key in national development, and thus we will continue to reinforce it in order to build a Zambia where education will thrive for improved living standards of our people,” stated the Guest of Honor.

Representing the Provincial Education Standards Officer (PESO), Mr. Nyambe Sefulo shared hopes that Lumpuma Day Secondary School would contribute to the emergence of future leaders. “With increased learning space, I hope that Lumpuma School will be one of those that will contribute to the emergence of another Levy Mwanawasa, another Lesley Mbula and many other sons and daughters of the Lamba-land that rose to national prominence in the past,” he remarked.

The Council Vice Chairperson of Lufwanyama District Council, Mr. Gilbert Mukobola commended Grizzly Mining for its unwavering commitment to social responsibility and emphasized the role of education in mitigating social ills such as early marriages and alcohol abuse among youths. “Investment in education is pivotal in shaping the future of our community,” remarked the Vice Chairperson.

As the ceremony drew to a close, His Royal Highness Chief Lumpuma reflected on the significance of the occasion, expressing gratitude for the collaborative efforts that made the school’s construction possible. In his closing remarks, he urged the community to safeguard the infrastructure for future generations. “The ball has now been passed on to all those responsible, including the Lumpuma community, to ensure that the infrastructure is looked after well,” Chief Lumpuma emphasized. He further emphasized the importance of education in shaping the future of the chiefdom and warned against early marriages and encouraged parents to send the girl-child to school, reaffirming his commitment to ensuring access to quality education for all.

The handover of Lumpuma Day Secondary School represents more than just the inauguration of a new building; it embodies the collective aspirations and resilience of a community determined to break the cycle of poverty and transform its future through education. As the doors of opportunity swing open for the youth of Lumpuma, the path to a brighter tomorrow beckons, illuminated by the promise of knowledge, empowerment and social progress.

Greening Zambia: Seed Co’s Journey to Plant Half a Million Trees!

in CSR / Featured / Impact by CSRNZ Media March 21, 2024 0 comments

Seed Co Group, a leading pan-African seed company founded in 1940 and operating across almost twenty African countries, has embarked on a transformative tree planting initiative aimed at cultivating environmental conservation, employee motivation, community engagement and agricultural sustainability. With a target to plant 500,000 trees over the next five years, Seed Co is taking significant strides towards making a positive impact on the environment and local communities.

On the 20th of March 2024, in commemoration of the International Day of Forests that falls on 21st March every year, Seed Co took a momentous step forward by planting 1,000 pine trees at its Lusaka West location and another 3,000 at its Mkushi Farm. Led by the Managing Director (MD), Mrs. Grace Bwanali, and accompanied by key members of the management team, including Human Resource (HR) Manager Mr. Nyambe Mubita and Safety Health Environment and Quality (SHEQ) Manager Mr. Kerry Sankalimba, the Tree Planting Project was officially inaugurated.

CSR Network Zambia, represented by the Executive Director Mr. Lee Muzala and the Media Hub Team, was present to witness and cover the launch and document the planting process. In his remarks during a briefing with the MD and her management team, Mr. Muzala commended Seed Co for its ambitious tree planting initiative, emphasizing the significance of such projects in contributing to both national and global environmental targets. With Seed Co’s commitment to planting a variety of 500,000 trees over the next five years, it’s estimated that a considerable acreage of land will be covered. Using a spacing of 2.5 meters between plants and 3 meters between rows, the initiative is projected to encompass approximately 375 hectares of land. This scale of reforestation effort underscores Seed Co’s dedication to environmental conservation and underscores the potential impact of corporate-led initiatives in addressing pressing environmental challenges.

Seed Co’s tree planting initiative also aligns with broader regional and global commitments, such as the African Forest Landscape Restoration Initiative (AFR100), a pan-African effort to restore 100 million hectares of degraded and deforested landscapes by 2030. By participating in AFR100, corporates like Seed Co can play a pivotal role in advancing sustainable land management practices and mitigating the impacts of climate change. Moreover, AFR100 offers a framework for collaboration
between governments, civil society and the private sector, emphasizing the importance of multi-stakeholder partnerships in achieving landscape restoration goals.

Participation in AFR100 provides corporates with several benefits beyond environmental stewardship. By investing in reforestation and restoration efforts, companies can enhance their CSR profiles, build brand reputation, and strengthen stakeholder relationships. Furthermore, reforestation projects can create opportunities for community engagement, job creation and socio-economic development, contributing to shared prosperity and resilience in local communities. Ultimately, AFR100 offers a platform for corporates to demonstrate leadership in sustainability and contribute to broader efforts to build a more resilient and sustainable future for Africa and the world.

The Seed Co MD, in her address to the gathered employees, emphasized the significance of each individual’s role in nurturing the planted trees. She encouraged staff members to take ownership of the trees they were planting, underscoring the long-term benefits of tree planting for future generations. Trees, she emphasized, are vital for mitigating climate change, preserving biodiversity and enhancing the quality of life for communities.

The initiative extends beyond planting to encompass meaningful community engagement, with a focus on empowering local stakeholders and communities. In addition to its direct tree planting efforts, Seed Co Group has devised strategic approaches to engage farmers and traditional leaders in expanding the reach and impact of its tree planting initiative. One such strategy involves leveraging the company’s established 400 demo-plots, which attract an average of 100 farmers who visit to view the demo crops. Recognizing the potential of these interactions, Seed Co aims to encourage each visiting farmer to plant ten trees, thereby contributing to the overall target of 500,000 trees. By integrating tree planting into these agricultural demonstrations, Seed Co not only expands its reach but also builds a culture of environmental stewardship among farmers.

Furthermore, Seed Co plans to collaborate with traditional leaders in chiefdoms to leverage existing community structures and support networks. Traditional ceremonies held annually present opportune moments to engage community members in tree planting activities. By partnering with traditional leaders, Seed Co can tap into local knowledge and resources while creating a sense of collective responsibility for environmental conservation. Through these partnerships, Seed Co aims to mobilize communities to plant trees and cultivate a deeper appreciation for the importance of sustainable land management practices.

By employing these strategies, Seed Co Group demonstrates its commitment to engaging diverse stakeholders and maximizing the impact of its tree planting initiative. Through collaboration with farmers and traditional leaders, Seed Co seeks to create a ripple effect of environmental awareness and action, ultimately contributing to a greener and more sustainable future for all.

Through collaborations with local leaders and farmers, Seed Co aims to plant trees at its farms and through community initiatives. The company’s agroforestry approach integrates tree planting with agricultural activities, promoting resilient and sustainable farming systems. By strategically planting trees and engaging communities, Seed Co is working towards a greener, more sustainable future for generations to come.

Through initiatives like the tree planting project, Seed Co is not only growing trees but also nurturing a brighter, more sustainable future for Africa and beyond.

Celebrating Women in CSR – Claire Chibesakunda

in Interviews / Women's Month by CSRNZ Media March 8, 2024 0 comments

In celebration of the remarkable contributions and unwavering dedication of women leaders in CSR, we are proud to launch our Women in CSR Spotlight Series for 2024. This series aims to shine a light on the achievements, experiences and insights of influential women who have made significant strides in driving positive change and sustainable impact within their organizations and communities.

Our inaugural spotlight for 2024 falls on Claire Chibesakunda, a seasoned chartered accountant with over 17 years of experience in accounting and 3 years in General Management. In 2021, Claire took on the pivotal role of heading the ECO Unit, a waste management brand for Chilanga Cement. Under her leadership, the ECO Unit has navigated complex environmental challenges, managing various types of waste with a strong focus on sustainability and regulatory compliance.

Claire’s journey exemplifies resilience, adaptability and a steadfast commitment to environmental stewardship. As we tell her story, we uncover the lessons learned, the hurdles overcome, and the vision for a more sustainable future. Join us as we celebrate Claire and other remarkable women making a profound impact in the field of CSR.

Read her full interview below:

Tell us about your journey into the corporate world and what motivated you to focus on Corporate Social Responsibility (CSR).

I am a Chartered accountant by profession with over 17 years experience in accounting and 3 years experience in General Management. I was appointed in 2021 to head a waste management brand for Chilanga Cement which included managing its P&L. The ECO Unit business deals with different types of waste, some attract a gate fee as prescribed by regulations around handling of hazardous waste. Due to our focus on the environment, most of the CSR projects that we undertake are environmental. My Journey keeps evolving as each year comes with new opportunities.

CSR has evolved from just being charity work but it is now focusing more on sustainability. This motivated me to take up this role to see how we could re-think waste for a sustainable future. It allowed me to make a difference. The innovation being used in co-processing this waste gives us the ability to maintain and support the process of waste management continuously and provide certainty for the future.

What inspired you to take on your current role, and how does it align with your values?

The fact that it’s a general management role, allowed me to freely drive my ambitions. With so much going on around the globe on waste management and Climate change, this was an opportunity for me to make a difference in my work and the community.

My values are to impact lives and this resonates well with the role I execute with so much passion especially in the area of awareness, impacting a positive mindset towards the environment. Waste should never be looked at as waste but as a resource, the way we manage it at a personal level can make a huge impact in our drive for a better environment.

Can you share a particularly rewarding CSR project or initiative you have led or been a part of? What made it successful?

The Corporate to Corporate partnership between Chilanga Cement’s ECO Unit department and Nestle Zambia was extremely rewarding. As you may know in a circular economy, materials and resources are used for as long as possible and what cannot be recycled is turned into energy.

A brief background to what the ECO Unit does – ECO Unit is a waste management brand of Chilanga Cement that disposes of waste with a view to energy recovery. ECO Unit partners with the government, organizations, companies, communities as well as individuals in cleaning up the environment by ensuring that waste generated is not taken to the landfill or dump sites.
Nestle partnered with the ECO Unit so that 160 tons of post-consumer plastic waste is collected from the community. After implementing the Nestle project, there has been a positive impact on the communities and a strong message to other corporations that generate waste, especially packaging waste.

Success story
During this partnership, we were able to impact livelihoods as the community through a recycling company that participated in the aggregation of post-consumer plastic waste, and what could not be recycled was channeled to Chilanga Cement for energy recovery. Over 70 tons of post-consumer plastics have been collected, while over 600 families have been empowered.

In summary, the success of CSR initiatives like the one described above lies in effective community engagement, environmental stewardship, economic empowerment, and thorough measurement of impact through both quantitative and qualitative means.

How do you measure the impact of your CSR initiatives, and can you share an example where you saw a significant positive change?

One of the ways we measure the impact of our CSR initiatives is through outcomes in society. e.g. The Nestle project managed to empower over 600 families, while the landfill was spared with over 70 tons of waste that was diverted to Chilanga Cement. This impacted positively families in the community. As ECO Unit we are also looking towards implementing measures to effectively measure reduction in the carbon footprint.

How do you stay informed and inspired about the latest trends and practices in CSR?

Through academic research, industry reports, and publications from reputable sources. Chilanga Cement has continued to engage with stakeholders and participate in CSR-focused conferences, workshops, and industry events. We are keen on following CSR-related news, updates, and discussions on social media platforms and other relevant online communities.

In your opinion, what is the biggest misconception about CSR in the corporate sector?

Companies need to understand that CSR is not only driven by the moral or ethical motivations of the business but also by the legal, regulatory, and market pressures, thus all companies should be encouraged to incorporate CSR in their sustainability profile.

As a woman in a leadership position, how do you advocate for and promote CSR within your organization and to external stakeholders?

Through leading by Example – demonstrating a personal commitment to CSR principles and practices. Integration into Business Strategy – Aligning CSR initiatives with the organization’s mission, values, and business objectives helps position CSR as a strategic priority rather than an add-on or afterthought.
Engagements – Building relationships and fostering dialogue with external stakeholders, customers, investors, and community members. Staying informed about emerging trends, best practices, and stakeholder expectations through ongoing education and research. Engagement ensures that CSR efforts remain relevant and impactful.

And finally, being part of the discussions and meetings that take place in the board room. I use this opportunity to lobby for sponsorship of projects impacting the environment.

Can you discuss a time when you had to advocate for a CSR initiative? What challenges did you face, and how did you overcome them?

I have not faced any major challenge considering that Chilanga Cement is a seasoned supporter of CSR and every year there is a deliberate budget that is put aside for such works.

However, as an individual you always want more and so we keep pushing for more. The greatest challenge is having enough resources. The other challenge is around measuring impact and providing evidence-based data and metrics to demonstrate the potential benefits and return on investment of the CSR initiative. At times can be a challenge thus allocation of resources and prioritizing implementation can be a challenge.

How do you mentor or support other women in your organization to take an active role in CSR?

My support to women in the workplace has been around involving them every time we have an initiative. I involved women, especially from Finance those that I worked with to be ambassadors of the ECO Unit. Where possible I promote visibility and recognition by recognizing and celebrating the contributions of women leaders in my team through awards, speaking opportunities, and thought leadership platforms to help raise their visibility and inspire others to follow suit.

Looking forward, what emerging CSR trends do you think will shape the future of CSR?

The future of CSR will place a strong emphasis on diversity, equity, and inclusion within organizations. Companies will need to prioritize creating inclusive work in leadership.
Environmental Sustainability: With growing concerns about climate change and environmental degradation, businesses are likely to focus more on reducing their carbon footprint, embracing renewable energy, and adopting circular economy principles.

How do you envision the evolution of CSR in Zambia, and what role do you see women playing in this transformation?

Overall, the future of CSR in Zambia will depend on the collective efforts of various stakeholders to promote sustainable development, address social inequalities, and empower marginalized groups, including women, to participate fully in the country’s economic and social progress.

Collaborative efforts between businesses, civil society organizations, government agencies, and international donors can amplify the impact of CSR initiatives in Zambia, fostering innovation, sharing resources, and leveraging expertise to address shared challenges.

Personal Reflections:
What has been the most profound lesson you have learned through your work in CSR?

I have learned a lot in CSR but what stands out most for me is the collaboration and working together with different sectors of the economy while taking advantage of the value that SMEs bring, large corporates, the government, the manufacturing industries, and a lot of others. In this Circular economy, we need everyone to come on board.

How do you balance the demands of your professional life with your commitment to social responsibility?

Throughout my work experience, the one thing I have learned is how to have a work-life balance, being a wife and a mother of four children, I have come to understand that family and the community around us are what push us to the next level for it is always a joy to see smiles on those faces whenever you go out of your way to do something good.

Is there anything else you would like to share about your CSR journey that we haven’t covered?

ECO Unit has been working very closely with schools to try and enhance environmental awareness. We realize that children grasp concepts easily thus we have deliberately focused on working with schools. Last year we ran a campaign with Chilanga Primary School on the importance of plastic waste separation at source this impacted many households as they were asked to separate plastic waste from domestic waste and bring the plastic from their homes to school which was later collected by the Chilanga cement ECO Unit. This has proved very impactful as waste management requires a lifestyle change. This program will continue in 2024

In addition, I must mention through these initiatives we won the grand prize at last year’s CSR Awards. Chairpersons Award- CSR Innovation of the Year. We also won 1st prize in environmental awareness at last year’s Agricultural and Commercial show and many others too numerous to mention.

What message would you like to leave for young women aspiring to make a difference through their careers, particularly in CSR?

My message to the women out there is that never wait until you have a lot before you can render support, in the little that you have you can change lives. Let us use our God-given talents, the grace is sufficient only to those that take a step of faith.

Recap of CSR and Sustainability Conference 2024 and 5th CSR Awards

in Featured / News by CSRNZ Media February 23, 2024February 23, 2024 0 comments

As we reflect on the immersive two-day CSR and Sustainability Conference hosted by CSR Network Zambia on 15th and 16th February 2024 at Radisson Blu Hotel in Livingstone, the echoes of collaboration, innovation and inspiration still reverberate through. It was far from just an academic exchange; it was a dynamic platform where diverse experiences converged to create a genuine learning point for all involved.

Diverse Engagements, Tangible Insights
The heart of this conference beat with the energy of practical insights, real-world challenges and success stories. Delegates from various sectors brought forth their experiences, shaping discussions that went beyond theory to focus on actionable strategies. The engagement was not merely intellectual; it was an exchange of knowledge, a sharing of triumphs and tribulations, and a commitment to drive change in our respective organizations and communities we serve.

An Eye-Opening Site Visit to Okodwela’s Project
The morning of the third day, on 17th February 2024, brought an eye-opening site visit to one of Okodwela’s projects – a transformative initiative to build low-cost housing for vulnerable families. Witnessing the culmination of their efforts with the handover of the 20th house was a poignant reminder of the tangible impact sustainability initiatives can have on communities. Okodwela’s commitment to social responsibility was a living testament to the transformative power of collaborative endeavors, empowering vulnerable families with a roof over their heads.

Evening Celebrations: CSR Awards Gala
As the sun dipped below the horizon, the conference reached its pinnacle with the CSR Awards Gala on the evening of 17th February 2024. This evening was a celebration of impactful activities, a recognition of organizations that have gone above and beyond in their commitment to CSR and sustainability. The atmosphere was electric with shared accomplishments, creating a sense of camaraderie among attendees.

Appreciation: A Heartfelt Thank You to Our Sponsors
This transformative journey would not have been possible without the unwavering support of our sponsors. Their commitment reflects a shared vision for a sustainable and responsible future. We extend our deepest gratitude to:

Platinum Sponsor: Ecobank
A beacon of support, Ecobank’s commitment to sustainability set the tone for the entire conference.

Gold Sponsors: ZANACO, Zambia Airports Corporation Limited, Barrick Lumwana
ZANACO, Zambia Airports Corporation Limited, and Barrick Lumwana, your dedication to fostering positive change was evident throughout the event.

Silver Sponsors: Lunsemfwa Hydro Power Company Ltd, Trident Foundation Limited, Atlas Mara Bank, JTI Leaf Zambia, Stanbic Bank Zambia, Prudential, Vision Spring, and Umoyo. A heartfelt thank you to our Silver Sponsors. Your support played a pivotal role in the success of the conference.

A Community of Impact: Moving Forward Together
As we wrap up this transformative experience, let us carry forward the insights gained, the connections made and the inspiration drawn from each other. This conference was not just an event; it was the forging of a community of impact. The journey continues as we implement the actionable takeaways in our respective organizations, collectively contributing to a more sustainable and responsible future.

To every delegate, sponsor, and partner involved – thank you for being an integral part of this journey. Here’s to the impact we have created and the transformations that lie ahead.